Motion Graphics,
and Virtual ProductionUS-based.
Globally minded.
CreativeDirector.
A director who
stays hands-on.
I’m Matthew, a creative director and classically trained artist with over a decade leading creative work. I bring artistic intuition and a strong sense of story to complex creative problems, from brand campaigns to entertainment.
Part of 12 Telly Award wins in 2025Selected brands & collaborators
Selected work
Matthew
Austin Pye.
I lead video, 3D animation and motion design from story to final delivery, with experience in senior creative direction and managing teams of different sizes. I understand the full production pipeline and work alongside the people I lead.
I founded a commercial video and filmmaking company before moving into studio leadership. I co-wrote, co-directed and produced Concrete Savanna, an independent horror feature, and helped secure its distribution.
My hands-on experience spans video production and editing, 3D animation, motion design, virtual production and compositing. I combine established production techniques with custom AI workflows, and I’ve taught myself to code so I can build solutions when the tools don’t quite fit the idea.
How I work.
I start with the story: what we need to say, who it’s for, and how it should feel.
I study visual references and use storyboards and animatics to work out the structure, pacing and key moments before production. I keep a close eye on composition, color, lighting and movement as the work develops.
I lead with curiosity and make room for ideas from across the team. Then I bring the work into focus, making clear decisions about what serves the story. I stay hands-on through look development, animation and the final edit.
The tools will always change. I’ve spent my career building the artistic judgment, technical understanding and adaptability to put them to work.
Virtual production
Lyda
For Lyda, I used virtual production to take a brand story beyond the familiar. I led the creative direction and worked hands-on across production, giving each world its own character while keeping the story connected.
Brand identity / Motion design
3rds
3rds needed a character of its own and room for other brands to imagine themselves within it. I helped develop the visual identity and motion guidelines around that balance: a distinctive creative world with space for possibility.
A recognizable world.
Room to imagine.
The design needed to hold together while leaving room for each client’s ambitions. I helped develop a shared palette, recurring forms and motion guidelines that gave 3rds a point of view without narrowing the possibilities.
Look exploration
Finding the character of 3rds through material, light and movement.
Visual studies
Shape, rhythm and composition across the 3rds world.
Event videos / 3D & motion
PayPal
Onward.
I approached PayPal’s Onward event as a world to build, with “progress with purpose” guiding the visual direction. Across two videos, bold geometry, brand color and movement give that idea a physical presence.
Developing the
visual language.
I explored how PayPal’s identity could live in space: the scale of a room, the feel of a surface, the path from one scene to the next. These studies show the visual decisions taking shape.
Frames from the look-development video
Starting with the identity
I used the brand’s familiar forms and colors as a starting point for a more expansive world.
Making purpose visible
The visual direction makes room for the people and stories behind the event’s message.
Giving progress a direction
Stairs and changing scale turn forward momentum into something the viewer can move through.
Making the message tangible
Sculptural objects give business ideas a physical character within the same visual world.
Building a path through the story
Information becomes part of the environment, letting the camera lead from one idea to the next.
Giving simple forms character
I explored the balance of soft light, reflective surfaces and bold color to give simple forms a distinct character.
Starting with the identity
I used the brand’s familiar forms and colors as a starting point for a more expansive world.
Independent game / In development
Blackstar
Lullaby
I’ve had the pleasure of working with Mancer Studio on Blackstar Lullaby, bringing my sense of story and visual direction to an indie game in development. The cinematic work explores how atmosphere and pacing can draw you into a world before its story unfolds.
Inside the game
Interactive character experience
The Lincoln
Experience
The ambition was to make history feel like a conversation. I developed the experience from character to code, bringing Lincoln’s voice, presence and supporting imagery together around what each visitor asks.
Created for Lyda to mark America’s 250th anniversary.
Creative direction, character work and development.
Explore the live experienceMaking the conversation
feel connected.
A convincing exchange depends on more than an answer. I designed the character, voice and supporting content to respond as parts of one experience, so the technology could serve the feeling of speaking with Lincoln.
I built the Unreal Engine character and connected it to language models and voice synthesis, then developed the logic that selects imagery from each response. Creative direction and development informed each other throughout.
Giving Lincoln a presence
I approached Lincoln as the person a visitor would meet. His presence gives the experience a human focus and the conversation somewhere to begin.
Brand videos / Generative AI
Boxd
I turned the material at the heart of Boxd’s service into the character of its brand videos. A world made from cardboard gives a practical idea a playful identity, carried consistently across two videos made with generative AI.
Creative direction and generative AI production.
Visit BoxdCardboard as a
visual language.
Cardboard became the rule for the whole world. I carried its texture and construction through characters, homes and landscapes, giving the service a visual identity rooted in what it does. Across both videos, I directed the AI production around that idea, with a consistent eye for style and storytelling.
Independent feature / 2021
Concrete
Savanna
Concrete Savanna gave me room to follow a story from the first page to the screen. I co-wrote, co-directed and produced the independent horror feature, and helped secure its distribution. It’s where my visual instincts meet the demands of a longer narrative.
The 2025 Telly Awards
Part of
12 Telly wins.
I contributed to 12 Telly Award wins in 2025, including recognition for 3D animation on “Presentations That Connect.”
